Course Description
This five-day course is intended to provide an overview of agricultural market development, equipping participants with the tools, methods and resources to implement strategies and work through the activities, stages and phases that transform isolated, individual producers into functional, organized groups that supply great volumes of high quality produce to high end national and global agricultural markets consistently.
Through presentations, exercises, group work and study tours, participants will learn the phases and components of agricultural market development. Time will be allotted for practical exercises and informal question and answer sessions around common agricultural marketing problem areas.
Topics include:
- Agricultural Marketing
- Agricultural Value Chain Development
- Agricultural Cooperative Management
- Agricultural Market Infrastructure Development and Management
- Agriculture value chain finance
- A one-day field tour
The workshop is based on a belief that active learning tailored to specific needs can be both effective and enjoyable. For this reason, the workshop includes several group projects that enable participants to translate theory into practice and to apply what they have learned to their particular needs as soon as they return to their work environments.
The tour exposes participants to a thriving array of agricultural value chain actors from small and medium enterprises to large export concerns.
Course Objectives
- Participants will have an improved understanding of how agricultural market development can improve the outcomes of their projects.
- Participants will be able to design and implement agricultural marketing strategies, and provide structured support to agricultural cooperatives and SMEs.
- Participants will be able to transform smallholders and their markets into more sophisticated economic entities.
- Participants will gain confidence to apply the acquired skills and knowledge to their agricultural market development work.
- Participants will also learn how to be better managers of the transformation processes in agricultural market development.
Target Audience
The course is designed for members of agricultural project teams, representatives from government, NGOs, bilateral and multilateral development organizations, consultancies, etc, that are tasked with smallholder commercialization or improving the volume and quality of the output of smallholders. The course is also perfect for non-agriculture professionals who are tasked with developing or implementing strategies for state, regional or national growth.
Location
The venue for the course is Four Points by Sheraton, Hurlingham, Nairobi, a 4 star hotel which offers exceptional Kenyan hospitality and comfort. It is in a secure location and is within close proximity to shopping malls, corporate offices, embassies and domestic airports.
Participants who wish to stay at the hotel should send an email to training@iildev.org in order to get the special rates for the event.
IILD will provide visa support to participants who require it.
Format
The course includes instructor presentations, case studies, individual and group exercises, group presentations and a tour. Certificates will be awarded on the final day of the course to those with full attendance.
Fees and application
The fee for the training includes tuition costs, copies of all the training materials, study tour, lunches and tea breaks. (It does not include travel and accommodation).
The fee is payable once your application has been approved. Your place on the course will be secured only when full payment has been received.
Due to limited space, you are advised to get your application in promptly to avoid disappointment.
For more information about the training, DOWNLOAD the training brochure.